Something’s Always Brewing!
Content Innovation, Product Development and Communication Design
Why people stick to iPhones…
I remember going computer shopping in the late 90s / early 2000s. I had a boring, assembled, white box at home, so it was exciting to see the colorful new desktops and laptops available out there. The retail staff would proudly explain the newest features which included intel pentium 4 processor, new graphics card, lighter weight (for laptops), pcmcia card slot & so on. But the moment you lifted the lid, the whole excitement died away. Because under the hood was the all too familiar Windows 98! (or 95 or NT or XP). It was like having old wine from a new bottle. Old wine is supposed to be good, but this was the same boring old, bland, distasteful, lackadaisical windows. It simply didn’t have any life in it. That’s why I switched to Mac. It was zippy, it was zingy, it was sexy… It had a wow factor to it!
But this post isn’t about computers, this post is about mobile. Read More
How not to mess up your social media business
Ever since the Facebook & Twitter revolution happened, social media has permeated all aspects of our lives. Like they say, these days everyone and their mum have a social media account. There are a lot of people on social media sites (billion & half just on Facebook & Twitter) & that made companies sit up & take notice. Now they wanted to sell stuff over social media & thus came along things like Facebook pages & Facebook ads. And where businesses went, advertising agencies followed.
Why wouldn’t they? It was a question of their survival, after all. Agencies needed to reach out to people & social media offered direct access to lots of people under one roof. Existing ad agencies diversified into social media & new agencies started mushrooming. It didn’t take much to start a social media agency after all, right? Just hire a bunch of students, give them a computer & let them tweet away to glory, right? Well, Wrong!
As with everything, there’s a right & a wrong way of doing things. Just because young people are the main target audience, doesn’t mean you hire young people to target them. Dogs are the target audience for dog food, so do you hire dogs to make the food? Obviously, you don’t!
Read more about the 2 different approaches which you can take for setting up a social media agency.
The CL Advantage
The Student Info System
The Study Material
Concept, Design, Copy & Voice Over
Lohana Test Series
Art, Design & Copy – 8 Page Brochure
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Art & Design – Logos
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Art, Design & Copy – Hemant Brothers
Art & Design – Logos
Art & Design - Logo
Product Development, Content Innovation and Communication Development and Design